Hey, I'm Amy.

If you've ever felt like you're supposed to have it more together than you do, I get it. That feeling is kind of where this whole thing started for me.

I came to this work through struggle, not success. Two near-death experiences before I turned 25. Getting laid off. Being rejected from programs and jobs I deeply wanted — more times than I can count.

I know what it's like to have to rebuild, and to not be sure what you're rebuilding toward.

Amy Dong

For a lot of young adults, figuring out what you're building your life toward can feel daunting.

Especially when everyone seems to have an opinion about how you should be doing it — even (and sometimes especially!) random people on the internet you've never met. You've heard it all:

  • Be more productive.
  • Take risks.
  • Find your passion.
  • Travel the world.
  • Save the planet.

And somewhere in the middle of all that advice, you're also just trying to figure out the basics of adulthood — how to eat in a way that doesn't wreck you, sleep in a way that actually restores you, manage money, build a career, and make decisions about your future.

Meanwhile, your phone serves up an endless stream of other people's highlight reels: career wins, relationship milestones, and whatever else you see when you're doomscrolling TikTok and Instagram at 2am, because that's the only time that actually feels like yours.

The noise is relentless. And underneath it, a lot of us are quietly asking the same question:

Wait… what do I actually want?

That's exactly where my work starts.

I'm an ICF-certified coach, and I've worked with people at very different kinds of turning points — senior UN leadership teams navigating climate decisions, managers rebuilding trust inside broken organizations, a 22-year-old deciding whether to bet on herself by moving to a new country for a new career, and first-year college students trying to survive second semester with their sense of self intact.

The settings look different. The work is the same: getting honest about what you value, noticing what's getting in the way, and figuring out what it would actually mean to move forward.

I'm still figuring out my own life as I go. I'm not here to tell you what to do with yours.

But if you've been sitting with a question you can't quite answer — about your direction, your habits, your relationships, or just what comes next — that's exactly where I like to start.

You don't have to have it figured out.
You just have to be willing to get a little more honest.

The view from here

When you reach the summit, what do you hope the view looks like?

Take the values quiz →

Start figuring out what you're climbing toward

STILL READING?

A few more things that might interest you or speak to you…

I'm an eating disorder survivor

Recovery from anorexia started with my older sister dragging me to a dietitian in 2017. A doctor looked at my labs and told me I was lucky to be alive, and that I should have had a heart attack years earlier.

That was the moment my years of lying, pretending, and trying to "perfect" myself finally caught up with me. I ended up leaving college so I could focus on recovery. Without getting into all the details, I'll just say those months were some of the hardest and most meaningful of my life. They forced me to rethink everything I believed about discipline, self-worth, and control.

A lot of the work I do with clients today touches those same themes — the inner critic, perfectionism, and the pressure to prove our value through what we produce. I know that terrain from the inside.

If you're navigating something similar — whether it's a diagnosed eating disorder or just a difficult relationship with food, your body, or your sense of achievement — you're in the room with someone who understands that world. When it's helpful, I also work alongside therapists and dietitians as part of a broader support team.

I grew up being a type-A overachiever

If you know what that means, you probably already know the rest of the story. I was a "Dance Moms"–style competitive dancer in high school. I chased the gold stars and A+s. I got into competitive programs and worked at organizations that sounded impressive.

I'm no stranger to the hamster wheel of achievement — and I'm also no stranger to burning out on it. Part of what I bring to coaching is a firsthand understanding of what it's like to be high-achieving and still feel like it's never quite enough.

If you're the person who has checked every box and still feels oddly empty, or who can't stop moving long enough to figure out if any of this is actually what you want — that's a conversation I know well. We'll figure out what it looks like to make choices from a different place than fear or external validation.

I'm the daughter of Chinese immigrants

I love my parents fiercely. I also know they sacrificed so much to build a life here (I write extensively about them in my book). Like a lot of kids in that position, I grew up with an unspoken understanding that I was supposed to make their sacrifice "worth it." Work hard. Be responsible. Don't waste opportunities.

There's a lot in that upbringing that I'm deeply grateful for: resilience, discipline, and a strong sense of responsibility to be something bigger than myself. But it can also come with pressure. The feeling that your choices carry more weight than just your own happiness. The quiet question of whether you're living your life, or the life that makes the most sense to everyone around you.

That tension between gratitude, responsibility, and figuring out your own life is something a lot of us carry. And I'm ready to talk through it with you when you are.

Outside of coaching, I'm a mish-mash of many things

I'm a social impact consultant — I've worked with UN leadership teams, nonprofits, and mission-driven organizations on change management, facilitation, and leadership development. I dance (contemporary, hip-hop, and a lot of things in between). I paint, write, and read. I also play lots of video and board games.

All of this shapes how I coach. My consulting experience brings structure and research-backed frameworks, while creative arts and gaming add focus, presence, and play. I combine visual mapping, meditation, and other hands-on tools with traditional coaching frameworks to help clients think differently and gain clarity. If you value rigor but want to explore new, interactive ways of problem-solving, you'll feel at home here.

I'm the author of a book on growing up

I wrote a book for young adults who are navigating the messy middle between who they were told to be and who they actually want to become. It's part memoir, part workbook, part honest conversation about the things adults don't usually say out loud to young people — about identity, failure, direction, and what it actually means to build a life that's yours.

It's available through my website and at select events. If you're someone who processes best through reading and reflection, it's a good place to start — whether or not you ever book a coaching session.

Learn more about the book →
I actually enjoy public speaking

I know — most people don't say this. But I genuinely love being in a room with people who are curious and a little bit unsettled. There's something about a live audience that sharpens the conversation in a way that's hard to replicate.

I speak at high schools, colleges, conferences, and organizations on intentional decision-making, identity, life transitions, and what it means to build something real in a world full of noise. My talks aren't motivational fluff — they're designed to make people think, and hopefully leave with a question they'll keep turning over for a while.

If you're an educator, counselor, administrator, or organizer and this sounds like something your community needs, I'd love to talk.

Curious what my speaking style is like? Here's a sample — my commencement address for NYU's Classes of 2020 and 2021.

Reach out about speaking →